A New £6 Million Charity Funding Initiative Was Announced
On The 27th Of May, With The Aim Of Stimulating Giving In The
Economic Downturn
Released
on: June 11, 2009, 5:33 am
Author: The Big
Give
Industry: Non
Profit
A
new £6 million charity funding initiative was announced
on the 27th of May, with the aim of stimulating giving in the
economic downturn.
theBigGive.org.uk
will create a £3m matched fund over the summer to attract
a further £3m from charity supporters this December.
theBigGive.org.uk
has raised £2.4m through online matched funding in the last
6 months, and the new £6m challenge will create the largest
ever online matched fund.
The
Reed Foundation are sponsoring the matched fund, pledging an initial
£1 million to be spread across competing charities. Trustees
and major donors from those charities will provide the remaining
£2m for the fund.
Last
year, a similar matched funding challenge raised £2 million
for charity in an astonishing 45 minutes. This year's fund will
be released over several days, allowing donors more chance to
double donations to their charity.
Charities
already involved in the 2009 challenge include the National Trust,
WWF and the Royal Opera House. Charities have until 27th June
to apply by logging in to their account on theBigGive.org.uk.
The Reed Foundation will select around 250 charities to participate
in this year's challenge.
Alec
Reed CBE, Chairman of the Reed Foundation, said: "It is a
tough time for charities. This challenge gives professional fundraisers
a tool to approach their trustees and supporters for a further
donation."
Jon
Brooks, Managing Director of theBigGive.org.uk, said: "The
Big Give introduces high-level donors to exciting new charity
projects. Our highest single donation so far is £175k to
a small charity that the donor found on theBigGive.org.uk. We
hope to inspire many more philanthropists to give intelligently."
A
trustee of a small charity, discussing matched funding on theBigGive.org.uk,
said: "The overall impact is tremendous - it has galvanised
existing supporters, brought in more, and helped us improve our
own marketing and fundraising techniques. We are delighted!"
More information on the scheme can be found at:
http://www.thebiggive.org.uk/millionmatch/
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